By JAY LEWIS | APAP reporterAPA Chief Information Officer and senior director of innovation at the Association of American Universities (AAU) John Cavanagh said that while universities were not seeking the cash from their student body to fund scholarships, the trend is “really picking up pace.”
Cavanagh says the AAU has seen an uptick in students seeking out crowdfunding as more schools adopt online fundraising platforms, which can give students an immediate financial boost.
He said that the new fundraising models could have a big impact on the economy of colleges across the country.
Cavanah said that universities can help students get scholarships, but also that the increased focus on fundraising is creating new opportunities for students.
“We’re not talking about colleges that are just going to let students raise money, but we’re talking about universities that are looking at how they can help the students who are interested in getting into that particular degree, he said.
Cavanah noted that there are many factors that go into the success of a college degree, including how well the school is funded, its location, its alumni base, its diversity and the fact that a lot of schools are very well funded.